So like many of you I’m sure, I was filled with anticipation when I opened the spreadsheet to find out who my company where on the Friday of week 1, looked at it, wasn’t too impressed as I’d never heard of my company, bookmarked the link to their website and then didn’t look at it again until earlier this week. Yes I know, completely the wrong way to do this but my company ‘Infomedia’ didn’t fill me with delight and I have no idea about the software and services industry which is the industry they are a part of.
So who are Infomedia and what do they do? They are an Australian company with their head office in Sydney although they have offices all over the world. They are a Saas business and for those of you like me who have no idea what this stands for it’s software as a service.
Infomedia deal with the automotive industry and develop and supply electronic parts catalogues along with service quoting software, data analytics and business insights for aftersales parts and service for some of the biggest automotive builders in the world. Their customers include, Aston Martin, BMW, Dodge, Ferrari, Ford, General Motors, Holden, Jaguar, Volkswagen dealerships and many many more covering the full range of the automotive market.
www.infomedia.com.au is the home page
Once I started looking into the industry, only then did I realise how big it was. The industry is currently worth over $9 billion (AUS) but Infomedia only have a $565million stake in it.
Obviously we are looking more at strategy in this unit and the below is the companies strategy that they let us see, we all know the real strategy is kept under lock and key! if I’m honest, it doesn’t really tell us anything that common sense tells us. Try and grow sales, work on new software, both obvious strategies for a company that relies on paid subscriptions to their software?
Well it’s now 9.50pm on Saturday night, I’ve been at the laptop for about 7 hours today on and off so now I think it’s time to go and make a brew (cup of tea) and chill out with my book to give my brain a rest. Happy Sunday peeps, I hope the sun shines for you all
Going Back to go Forward 
Karen! This is great information, Infomedia have similarities with my company Lycopodium. They both have the head offices in Australian but are still a global company. It’s good to see some Australian companies go global.
Great read!
-Sam x
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Great post Karen,
I felt the same way about my company at first, but it’s so interesting to get to know a firm you know nothing about. I look forward to reading more about Infomedia over the coming weeks. 😃
Lisa.
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Hi Karen! I really love the way you write your blog articles, so down to earth and with some humour! Goodluck in completing your final year 🙂
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Thanks Christie, it’s been a journey but I am almost there!!
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What an excellent post Karen. Your blog posts are always an interesting read! I must admit I have also never heard of your company before, perhaps as cars aren’t particularly an interest of mine. I was fortunate to be allocated JB Hi-Fi which I am sure is a company I think almost every Australian knows. How have you found analysing the financials/ calculating ratios? I thought knowing my company might be an advantage but it has been quite the struggle! Looking forward to your future posts! 🙂
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Hey Keelyn, I don’t think it matters if you know your company or not when it comes to restating your financials, it’s more about your knowledge on restating them! I did struggle a bit with restating as obviously it’s more in-depth than ACCT11059 but using the study guide and attending work shops where I could discuss my statements with others really helped. I also used the exemplars that are on Moodle to double check that I had all my calculations correct. Happy studying!
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Hi Karen. Really great blog site here. So enjoyable! So refreshing! I love how students share about themselves and their experiences, because I have similar feelings. We are all under the pump! It seems like the work never ends!
Interesting company you have with Infomedia. After doing COIS12073 Enterprise Systems, I know a little bit about SaaS businesses. SaaS is essentially cloud-based computing. Looks like your firm specialises in a certain industry rather than servicing a broader base. My firm is GrainCorp Limited. They are a grains supply chain business, which receives grains from the growers, mostly on the east coast of Australia, and takes them to consumers/customers. They are also diversifying their business, which is often volatile with revenues, with their processing business, producing edible oils and foods. Your firm’s industry is certainly quite big. It is good to see that you are considering its business environment and market share. $565 divided by $9,000 = about 6.27% market share. Not bad! You made a great point about our firms’ strategies: they are only what management wants us to see. It is obvious, but perhaps something we can take for granted too easily. For instance, in examining the strategies of our firms’, one can end up thinking that they know all about the firm. However, this is not so. You are right, Karen, I think. Just like with our upcoming valuations, we can be confident about what we come with, but not absolutely correct. Just thinking about my assigned firm, the strategies actually probably “doesn’t really tell us anything that common sense tells us”. That is, their strategies are strengthening their core businesses (agribusiness and the processing business) as well as pursuing other opportunities in growth areas/industries (such as new product development), with minor strategies of reducing fixed costs and finding manufacturing efficiencies. Pretty simple, and perhaps just common sense – when really, really thinking about what their options are/were, all along. Fantastic work, Karen! Stimulating and really good! Keep it up! Bye for now and take care. My best regards, Evan Spurway
PS I love the image of Suttons Beach at Redcliffe. Good one!
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